Looking for an alternative to Squarespace for selling baked goods? Here's how Homebaked compares
Squarespace builds beautiful websites for every kind of business. Homebaked is built for one: the home bakery. If your main goal is taking orders for cookies, cakes and bread, here's how the two compare on cost, setup, sales tax, pickup and finding customers.
The short answer
Squarespace is a general website builder. To sell baked goods you need at least the Basic plan, at $19 a month billed annually plus a 2% fee on every sale, or Core at $29 a month with no transaction fee. You design the site yourself, you file your own sales tax, customers can't schedule a pickup time, and new customers only find you through your own marketing.
Homebaked is built only for home bakers and costs $14.99 a month with no transaction fees or hosting costs. Your shop is ready in minutes, sales tax is filed for you, customers get pickup reminders, and your bakery is listed on the Homebaked Marketplace. Every new baker also gets personal help from the founders getting their first customers.
- Monthly price to sell
- Homebaked: $14.99Squarespace: $19–$29 yearly, $25–$39 monthly
- Transaction fee
- Homebaked: noneSquarespace: 2% on Basic
- Sales tax filing
- Homebaked: automaticSquarespace: you file
- Customer discovery
- Homebaked: marketplaceSquarespace: your site only
What you'd pay each month
Move the sliders to match your bakery. Totals include the subscription, card processing, Squarespace's transaction fee on Basic, and its automated tax fee on Core. Squarespace prices use annual billing, its cheapest option.
- Homebaked
- $55.99
- Squarespace Core
- $71.50
- Squarespace Basic
- $80.00
Homebaked: $14.99 + 2.9% + $0.30 per order. Squarespace Basic: $19 + 2% transaction fee + 2.9% + $0.30 per order through Squarespace Payments; Basic doesn't include automated tax. Squarespace Core: $29 + 2.9% + $0.30 per order + 0.15% automated tax fee (capped at $0.99 per order). Billed monthly, Squarespace costs $25 (Basic) or $39 (Core). Excludes domain renewal after Squarespace's free first year.
Squarespace vs Homebaked for a home bakery, feature by feature
| Feature | Homebaked | Squarespace |
|---|---|---|
| Pricing and payments | ||
| Monthly price | $14.99, one plan with every feature | Basic $19 or Core $29 billed annually; $25 or $39 billed monthly |
| Free trial | No | 14 days, no credit card |
| Transaction fee | None for bakers or customers | 2% on Basic; none on Core and higher |
| Card processing | 2.9% + $0.30 | 2.9% + $0.30 on Basic and Core; 3.2% + $0.30 on premium cards |
| Domain and hosting | No hosting fees; shop link and QR code included | Hosting included; domain free the first year on annual plans, then renews at its listed price |
| Sales tax | Calculated, collected and filed automatically | Calculated at checkout on Core and higher for up to 0.15% per order; you file and pay |
| Setting up and selling | ||
| Setup | Shop ready in about five minutes, no website builder | Design your own site from templates |
| Built for | Home bakers only | Every kind of business and website |
| Custom orders | Yes | No baker quoting workflow listed |
| Pre-order drops | Weekly drops that open and close automatically | Release quantity limits on Core; reserved carts with countdowns on Plus and higher |
| Pickup | Pickup hours and lead times you set, with automatic reminder texts | Free local pickup, but customers can't schedule a pickup time |
| Delivery | Local delivery on hours you set | Local delivery by ZIP code, plus shipping |
| Orders and customer messages | Orders plus every DM, text and email in one thread | Order management in your Squarespace dashboard |
| Getting and keeping customers | ||
| Customer discovery | Every bakery is listed on the Homebaked Marketplace | Customers find your site through your own marketing and search |
| Customer app | Customers can order in the Homebaked app | Not listed |
| Loyalty program | Built in, opt-in | Not listed |
| Coupons and discount codes | Included, all types | Discounts on Core and higher |
| Marketing materials | Ready-to-customize flyers, labels and Instagram ads | Not listed |
| Running the business | ||
| Pricing calculator | Built in | Not listed |
| Packaging | Wholesale portal, about half Amazon's price | Not listed |
| Personal help getting started | Every new baker gets personal outreach from the founding team, the Microbakery Guide, and hands-on help setting up their shop and getting their first customers | Help center and customer support |
"Not listed" means we couldn't find the feature in Squarespace's plan features or help center as of October 27, 2026. Squarespace's app marketplace and code customizations may add some of these at extra cost.
Where Homebaked pulls ahead for bakers
Lower cost at every sales volume
Homebaked's $14.99 is less than any Squarespace plan that can sell, and card processing is the same. Squarespace Basic also takes 2% of every sale, which is $20 a month on $1,000 in orders.
Selling in minutes, not a website project
With Squarespace you pick a template, design pages and set up a store. Homebaked gives you a ready-made bakery storefront in about five minutes, built around how home bakers actually sell.
Sales tax filed, not just calculated
Squarespace's automated tax only calculates tax at checkout, on Core and higher, and Squarespace says filing and paying is up to you. Homebaked calculates, collects and files sales tax for you.
Pickup that works for bakeries
Most home bakeries run on pickup. Squarespace says customers can't schedule a pickup time. Homebaked lets you set pickup hours and lead times, and texts customers the night before and an hour before pickup.
Customers who find you
A Squarespace site only gets visitors you bring to it. Every Homebaked bakery is also listed on the Homebaked Marketplace, and customers can order through the Homebaked app.
A founder in your corner from day one
Every new baker hears from Homebaked's founding team personally. You get the Microbakery Guide, our complete guide to starting and growing a home bakery, plus hands-on help setting up your shop and landing your first customers.
Which should you choose?
Choose Homebaked if
- Your main goal is taking orders for baked goods, not building a website
- You sell mostly for local pickup or delivery
- You want sales tax filed for you
- You want local customers to find you through a marketplace
- You want loyalty, coupons, custom orders and drops included in one price
- You'd like personal help from the founders setting up your shop and finding your first customers
Squarespace may suit you better if
- You want a fully custom website, with your own design, pages, blog or portfolio
- You ship baked goods nationally and want shipping labels and carrier rates
- You sell other things too, like classes, digital products or memberships
- You want to try it free for 14 days first
A worked example
A baker selling $1,000 a month across 40 card orders, an average of $25 per order, with Squarespace on annual billing:
| Plan | Subscription | Card processing | Other fees | Monthly total | Yearly total |
|---|---|---|---|---|---|
| Homebaked | $14.99 | $41.00 | $0.00 | $55.99 | $671.88 |
| Squarespace Core | $29.00 | $41.00 | $1.50 tax fee | $71.50 | $858.00 |
| Squarespace Basic | $19.00 | $41.00 | $20.00 transaction fee | $80.00 | $960.00 |
Card processing on all three is 2.9% of $1,000 ($29) + 40 × $0.30 ($12). Squarespace Basic's transaction fee is 2% of $1,000. Core's automated tax fee is 0.15% of $1,000. Squarespace billed monthly adds $6 (Basic) or $10 (Core) a month. Domain renewal after the first year is extra on Squarespace.
Frequently asked questions
How much does Squarespace cost for selling baked goods?
Squarespace's Basic plan costs $19 a month billed annually or $25 billed monthly, and adds a 2% transaction fee on every sale. The Core plan has no transaction fee and costs $29 a month billed annually or $39 billed monthly. Card processing through Squarespace Payments is 2.9% + $0.30 on both. A domain is free for the first year on annual plans, then renews at its listed price. Homebaked costs $14.99 a month with no transaction fees and no hosting fees.
Is Homebaked cheaper than Squarespace for a home bakery?
Yes, at every sales volume. Homebaked's $14.99 subscription is lower than any Squarespace plan that can sell, and card processing is the same 2.9% + $0.30. At $1,000 a month across 40 orders, Homebaked totals about $55.99 a month, Squarespace Core about $71.50 and Squarespace Basic about $80.00, using annual Squarespace pricing.
Does Squarespace file sales tax for me?
No. On Core and higher plans, Squarespace's automated tax calculates sales tax at checkout for a fee of up to 0.15% per transaction, but Squarespace says sellers are responsible for collecting, filing and paying the correct taxes. Homebaked calculates, collects and files sales tax automatically on orders placed through the platform.
Can customers schedule a pickup time on Squarespace?
No. Squarespace's local pickup is free to offer, but its help center says customers can't schedule a pickup time; sellers can add a custom checkout question instead. Homebaked bakers set their own pickup hours and lead times, and customers get automatic reminder texts the night before and an hour before pickup.
Do I need a website if I use Homebaked?
No. Homebaked gives you a storefront with its own link and QR code in about five minutes, with no website builder or hosting fees. You can share it on Instagram, on flyers or in texts, and your bakery is also listed on the Homebaked Marketplace.
Can I keep my Squarespace site and sell through Homebaked?
Yes. If you already have a Squarespace site for your portfolio or story, you can link its order button to your Homebaked shop. Homebaked then handles orders, payments, sales tax and pickup, while Squarespace keeps hosting the rest of your site.
Does Homebaked help me start my home bakery?
Yes. Homebaked's founding team reaches out to every new baker personally, gives them the Microbakery Guide, a comprehensive guide to starting and growing a microbakery, and helps them set up their shop and get their first customers.
Where is Homebaked available?
Homebaked is available to home bakers across the United States.
How we compared
Written by Brandon, cofounder of Homebaked. Homebaked details come from our own product and pricing. Squarespace details come from its pricing page and help center, checked October 27, 2026. Squarespace raised annual plan prices in July 2026; this page uses the current prices.
Start your home bakery on Homebaked
A bakery storefront in minutes, sales tax filed for you, and help getting your first customers. $14.99 a month.